Breastfeeding Rates

I was talking to someone the other day, about how good NZ women are at Breastfeeding. It really is considered the norm over here, and most people are comfortable breastfeeding and breastfeeding in public.

The midwives and hospitals here promote breastfeeding so much, and formula is pretty much taboo. The health staff here actually cannot tell people anything about formula due to the WHO rules. Which of course makes things extremly difficult if you are in this situation, so contact us and we can help answer your questions. I'm a mum myself!!

Did you know that Ireland is still years behind. Apparently the hospital midwives push formula on everyone, including breastfeeding mums. It totally undermines new mums. It seems to be a policy to give a newborn formula . They also still give out free samples of formula. There is a small but determined movement growing to make changes but as formula is so the norm, and breastfeeders have such a poor image there they have a long way to go.

Maybe my business Breastmates should spread wings to the Emerald Isle? What can I do to help from here?