Tuesday, September 1, 2009

Breastmates Relaunches Today

1 September 2009   my latest press release....

Boob or Bottle?

New Zealand webstore Breastmates.co.nz has relaunched this week, with the focus to provide real information for parents on infant feeding.

Breastmates was created from scratch in 2004 by Frances McInnes, who has slowly developed the brand herself over the past few years to become a Specialty Baby Feeding Store with an extensive range of products for pregnant and new mothers.

Frances noted there was a lack of resources for mothers in New Zealand on baby feeding issues, and that it could often be difficult for people to get advice for their situation.

Frances has taken it upon her self to fill this void. Frances is a mother who has both breast and bottle fed her two children, and has been told that customers like her “non-militant non-judgmental” stance on breastfeeding.

After considerable time and investment, Breastmates relaunches this week as a useful resource for parents as well as an online shopping site. “I wanted my website to consist of honest information to prepare people with the truth – and not unrealistically high expectations. I can be the person that tells you ‘yes breastfeeding is hard, but if you can’t do it then forget the guilt trip ”

Breastmates will now fill the need for information on infant feeding, and provides a balance between breast and bottle feeding.

There are over 250 articles on relevant topics including videos, photographs and demonstration contributed from an extensive network of midwives, specialists, as well as mothers sharing their experiences.

Frances hopes that she will be able to reach more people with her new website, and help them “just a little bit” during what can often be stressful times.