Wednesday, January 21, 2009

HOTmilk's Knickers for Africa


HOTmilk, maternity and nursing lingerie label (sold by Breastmates), is sending a very special gift to help young women living in villages in Zimbabwe avoid being sexually abused… underwear.

“Sometimes we can take a lot for granted, from the roofs over our heads right down to the fact we own underwear,” says the lovely Ange Crosbie. “When we heard that something as simple as
undergarments had the possibility of giving young women in Zimbabwe a better chance to live a life free of sexual abuse, we knew that we wanted to help.”

The company is assisting former Zimbabwean Morag Roy, who returned to her home in Australia from a recent trip determined to help the local communities in Zimbabwe in a very unusual way.

Roy discovered that sexual abuse of young girls there was rampant, so she asked a local priest what the girls needed most to prevent it. “He told me that underwear gives a women prestige, shows they have money and means men are less likely to assault them,” says Roy. “I was amazed but when I ew back six months later with suitcases stuffed with bras I saw rst hand what a difference it made.”

During that trip Roy also found that most of the young girls and mothers there only had one ragged pair of knickers each, so they often wore none. “They also desperately need
knickers, but I guess a Catholic priest wouldn’t have thought about mentioning that!” she says.

So far HOTmilk has donated 6,500 brand new pairs of underwear for the project.

Breastmates and HOTmilk are now teaming up for YOU to lend a hand too.

Breastmates would like to offer the NZ public the chance to donate their old bras to this wonderful cause. Get out any second-hand-good-condition bras that you have... (or any brand new knickers) you can drop them into our Studio Store in Auckland, or mail them to us.
*Please no secondhand knickers*

We will then give you a voucher for a big discount on your next HOTmilk purchase at Breastmates. As shown here: http://www.breastmates.co.nz/lingerie.htm