Wednesday, February 18, 2009

Breastfeeding Campaign

A very cool breastfeeding campaign has recently been undertaken in California.

An extract from NBC Bay Area

"A series of life-sized photographs of women breastfeeding their babies, cut-out and plastered on poster board, is all part of an eye-catching campaign to encourage and promote the acceptance of breastfeeding in public.

The Marin Breastfeeding Coalition said it would love for everyone to notice the campaign and to question why they were even paying so much attention to a breastfeeding mother in the first place.

The group wants the public to know that breastfeeding in public is perfectly acceptable and that it is actually protected by law. "

You can read the full article here: http://www.nbcbayarea.com/around_town/the_scene/Lactating-Women-Getting-Second-Looks-in-Marin.html

I think this is a brilliant campaign. Maybe we could get something like this started in New Zealand. But then again, breastfeeding in public is very well accepted in our country.